Printify and Printful announce merger for accelerated growth in the global market


2024 - 11 - 06

Printify and Printful, two pioneering technology platforms that enable a wide variety of customers to build eCommerce businesses utilizing the power and efficiency of production-on-demand, have today announced that they will merge. The merger will open new prospects for accelerated growth for both companies and offer millions of customers broader opportunities to develop their online businesses on a global scale. Both platforms will continue to operate as separate brands, strengthening Riga’s position as an innovation center and a strategic target for tech investment.

COBALT M&A, Intellectual Property and Competition teams in cooperation with US counsel Cooley provide full legal support to Printify during the transaction, including conducting legal due diligence, preparing transaction documents, and assisting client in the negotiation process.

The team is led by Partner Guntars Zīle and Senior Associates Jānis Sarāns-Reneslācis and Elīna Ločmele, and includes Partners Sandija Novicka, Uģis Zeltiņš and Indriķis Liepa, Specialist Counsels Līga Fjodorova and Kristīne Patmalniece, Senior Associates Gabriela Šantare, Kristīne Rāviņa, Ivo Maskalāns, Artūrs Valderšteins and Sabīne Zaula, Associates Vadims Zvicevičs and Krista Helmūte, and Junior Associates Roberts Gusts and Gustavs Aleksandrs Klucis.

Printful and Printify announcement.

Printify is the technology platform that makes it possible for anyone, anywhere to sell customized products with zero upfront investment. Established in 2015, Printify is focused on serving individual entrepreneurs and small and medium-sized businesses, turning their dreams into realities and helping them to unlock their financial independence. It has generated over 60 million orders that are fulfilled by more than 85 world-leading print houses that make up Printify’s trusted global network.

Printful is a technology company that helps e-commerce sellers of all sizes to use production-on-demand and other fulfilment solutions to turn their ideas into brands and products. Founded in 2013, Printful pioneered the market by providing production and fulfilment services to small and medium-sized businesses. It has since expanded its offering to serve the direct-to-consumer market and large enterprise clients. Printful has scaled its own, high-quality, on-demand production facilities across multiple continents, and is now trusted to fulfil more than a million items a month.